Introduction
At Whitelands Marketing Platform ("we," "our," or "us"), we are committed to protecting your privacy and personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our platform.
How We Use Your Information
Platform Operations:
- Account creation and management
- User authentication and security
- Task assignment and completion tracking
- Payment processing and verification
- Referral program management
Communication:
- Sending important platform updates
- Task notifications and reminders
- Customer support communications
- Marketing communications (with consent)
Improvement and Analytics:
- Platform performance analysis
- User experience optimization
- Fraud prevention and security
- Feature development and testing
Information Sharing and Disclosure
We may share your information with:
Service Providers:
- Payment processors (Safaricom M-Pesa, banks)
- SMS and communication service providers
- Cloud hosting and storage providers
- Analytics and monitoring services
Legal Requirements:
- When required by law or legal process
- To protect our rights and property
- To investigate fraud or security issues
- To comply with regulatory requirements
Business Transfers:
In the event of a merger, acquisition, or sale of assets, your information may be transferred to the new entity, subject to the same privacy protections.
Data Security
Security Measures:
- SSL/TLS encryption for data transmission
- Secure database storage with encryption
- Regular security audits and updates
- Access controls and authentication systems
- Employee training on data protection
Payment Security:
- PCI DSS compliance for payment processing
- Tokenization of sensitive payment data
- Secure API integrations with payment providers
- Regular security monitoring and threat detection
Your Rights and Choices
Access and Control:
- View and update your personal information
- Download your data in a portable format
- Delete your account and associated data
- Opt-out of marketing communications
- Control notification preferences
Data Correction:
- Correct inaccurate personal information
- Update payment and contact details
- Modify privacy preferences
Data Retention
- Active account data: Retained while account is active
- Payment records: Retained for 7 years for tax compliance
- Support communications: Retained for 2 years
- Analytics data: Retained for 2 years in anonymized form
- Closed accounts: Most data deleted within 30 days
Cookies and Tracking
Types of Cookies:
- Essential cookies: Required for platform functionality
- Analytics cookies: Help us understand user behavior
- Preference cookies: Remember your settings
- Marketing cookies: Used for targeted advertising (with consent)
Cookie Management:
You can control cookies through your browser settings. Note that disabling essential cookies may affect platform functionality.
Third-Party Services
External Integrations:
- Social media platforms (for task completion)
- Analytics services (Google Analytics)
- Customer support tools
- Payment gateway providers
These services have their own privacy policies, and we encourage you to review them.
International Data Transfers
Your data may be processed and stored in servers located outside Kenya. We ensure adequate protection through:
- Standard contractual clauses
- Adequacy decisions by relevant authorities
- Appropriate safeguards and security measures
Children's Privacy
Our platform is not intended for users under 18 years old. We do not knowingly collect personal information from children. If we discover that we have collected information from a child, we will delete it immediately.
Changes to Privacy Policy
We may update this Privacy Policy periodically. Significant changes will be communicated through:
- Email notifications to registered users
- Platform notifications and banners
- Updated "Last Modified" date on this page